Digibee Employee Highlight Series: Alexandra LaPorta, Business Development Manager
I had the pleasure of sitting down with Digibee Business Development Manager, Alexandra Laporta for a fascinating conversation about her path to Digibee and where she hopes to see the company go.
In just a few minutes, it was obvious to me that Alexandra is someone who is drawn to helping people. In fact, she was just a few classes from finishing her pre-med degree when the pandemic significantly delayed her ability to complete her clinical-work hours. She told me that after some inspiring conversations with Digibee CEO Rodrigo Bernardinelli and COO Marcelo Souccar, where she learned what Digibee could actually do for companies, she made the decision to completely change her career path. Approaching a tech start-up in the US, she said the “blank canvas is very exciting!” She was also enticed by the growth potential Digibee offered. She instantly saw Digibee as “something very special,” a company with an incredible technology that sells itself. It wasn’t an easy decision, but in the end, Alexandra felt that she could actually help people more, especially in the healthcare industry, by being on the technology side of the solutions.
Life at Digibee
After two years working at Digibee, she hasn’t looked back. Alexandra said she enjoys doing the work, seeing the traction of just picking up the phone and making calls to share her passion for Digibee’s technology, and sharing the “excitement of having big companies wanting to talk to us.” Not being on the sales side of operations myself, it was interesting hearing Alexandra talk about what she called “the switch.” She said there is something incredible in that moment when you hear “That switch. The customer says ‘Oh, I get it!’ And realizes what Digibee can do and then starts to talk to me about how they can see it actually helping them.“
But, the job doesn’t come without challenges. Digibee is a newcomer in a competitive space, we aren’t big and shiny (yet!). Brand awareness and product recognition is an uphill climb. As a former college soccer player and daughter of a Rugby coach, Alexandra knows the importance of lifting up a team, focusing on the positive, and the value of trusting your teammates. She feels that bringing that sports-atmosphere with her to Digibee, being around “high-achieving people and learning to trust a team” has really helped her and her co-workers. “I work with such good people, everyone lifts each other up” said Alexandra, “but you have to keep everyone going and stay positive, especially in a start-up culture, if you aren’t seeing the results you want. It’s hard. You have to keep reminding everyone of the light at the end of the tunnel.” She emphasized the importance of recognizing that everyone is “on the same team.” She spoke so highly of her team, and talked about how everyone is showing up, has a shared goal, and is ultimately all doing the best work they can.
The Future Ahead
Alexandra inspired me when she talked about the exciting future ahead of Digibee and noted how much positive change she has already seen. She said “this is a company that can do anything or everything.” She believes Digibee will have the opportunity to expand its impact in a lot of different spaces. She is particularly excited about the future opportunities for Digibee in the non-profit space; and would love to be able “bring our product to the less typical profile. We can accelerate the mission of these companies and make them more efficient. We can do a lot of good.”
Balancing Work & Life at Digibee
Alexandra’s interests in non-profits translate outside of work as well. She has been getting more involved with Children’s Harbor, a nationally-accredited non-profit children’s welfare organization. The sales team has donated to their efforts and Alexandra was able to connect with the Head of Operations there and is looking forward to being more involved with that charity.
As a native of Colorado, Alexandra spends her free time adventuring in nature, hiking, and enjoying Florida’s beaches. She also loves playing with her two rescue dogs, Mocha and Cappuccino. She is also exploring networking and mentorship opportunities as a member of the FIU Business Women in Leadership Group along with fellow Digibee, Ana Baroncelli, Head of Revenue Operations.
I thoroughly enjoyed speaking with Alexandra, and I am looking forward to more interviews of this kind as I get to know the incredible team of people working to bring awareness of Digibee’s innovative enterprise integration solution forward in the US and globally.